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While the above sections of this introduction to search engine optimization have discussed how content can improve a page’s relevance, there is another key factor that the search engines consider when determining the order of results: popularity. As well as the information contained within a page, the search engines also pay close attention to what other pages have to say about it. The more sites linking to your page using similar information, the higher the ranking will be for that page. For example, trying performing a search for the phrase miserable failure on Google and you’ll find that George W Bush’s biography on the official White House website appears number one in the results! The page certainly does not describe Dubya as a miserable failure, but the number of other websites that link to the biography using the phrase has ‘tricked’ Google into thinking the phrase is highly relevant to the page. Using this knowledge, we can better design the links between pages of our own sites. Clickable text should include the key terms for the corresponding page wherever possible, and avoid using terms such as ‘click here’ which are of no consequence. Where using key terms is not appropriate (e.g. in your main navigation, where you want to keep the links relatively short), it is possible to add a title attribute to the code for the link; these titles will allow you to expand upon the displayed text and can be populated with key terms (in proper context).

Having other reputable sites (the quality of the linking site is an important factor) linking to your own will also have a positive impact on your ranking. In addition, if this link is one-way (i.e. you do not link back to the site that links to yours) it can improve your ranking even more

Before we can begin applying SEO techniques to a site we first need to understand how search engines determine what pages to list in their results. Search engines use automated programs (known as ‘bots’ or ‘spiders’) to ‘crawl’ the pages of the World Wide Web. Once a page has been crawled its contents are stored in the search engine’s database, a process known as ‘indexing’, and can then be found from searches. When a user performs a search the engine retrieves all the documents that match the search term from its database of indexed pages and orders them so that the pages deemed most relevant appear first. The key to SEO then, is to design a site so that it is deemed highly relevant for appropriate searches.

With billions of web pages out there the vast majority of Internet users have become reliant on search engines such as Google, Yahoo and MSN, to find the information they are looking for. As a result being listed near the top of appropriate searches has become a much-coveted goal for many sites. How do they achieve this? That’s where search engine optimization (SEO) comes in.

SEO is the art of building, or tweaking, a web site so that it will be well-placed in search engine rankings for a desired set of key terms. On achieving this a site will also find that it attracts a better quality of visitor — one who is actually interested in the subject matter. It should be noted that SEO primarily concerns itself with organic searches; that is, unpaid search results as opposed to pay-per-click (PPC) advertising.

In this introduction to search engine optimization we will outline some of the basic principles of SEO and explain how they can be used to improve your web pages’ performance in search results.

Small businesses are no longer limited to a website that looks like a small business. Affordable, quality web site design is available for the do-it-yourselfer or the budget-minded business owner. Even companies with a single employee can look like a million-dollar enterprise with a few tips, a little money and time.

One of the most important aspects of an affordable, quality web site design is that it be fast-loading. While many people are on high-speed connections, you don’t want to alienate those that are on slow dial-ups by owning a site that takes too long to bring up. Less is absolutely more in this case – less content, less graphics and simplistic design is best.

The layout should be clean, neat and uncluttered. White space will actually enhance the look and feel of your site. Keep your visitors focus on your content or products rather than fancy mouse trails or flashing, neon lights.

Keep it consistent. All of the pages should have a basic design. Consider changing the colors while keeping the buttons in the same alignment. You don’t want to keep your visitors guessing as to what the next page might look like; you want visitors to see what other products or services you offer. This should be the goal of any affordable, quality web site design.

Too many links and buttons can clutter your pages. If you have more than a few choices, utilize a drop down menu or fly-outs from your main topics. Consider a horizontal graphic-rich menu along the top of the page and contextual links to the same sections along the bottom of your page. Repeat this throughout the site.

Add some graphics and effects but use them sparingly. Image swaps are great for menu buttons. Rollover buttons and drop shadows are also effective, minimalist uses of graphic effects. Remember, less is often more.

Avoid sounds unless your product or service absolutely requires it. Some passive interactions with guests are fine but don’t overdo it. A survey, poll, guest book, calendar or newsletter sign-up is great and not invasive if spread out over the entire site.

If you plan on building an affordable, quality web site, design ideas can be hard to come by. Visit large businesses in the same industry you are in (for computers, visit Apple and IBM; booksellers should take a gander at Barnes & Noble and Borders sites.) Take notes listing what you like and dislike about each site. Look at color schemes, interactivity, menu layout and how graphics are used. Use a program published by a developer you already know to decrease the learning curve.

When hiring someone to build you an affordable, quality web site, design should be guided by you. Bring the list of features you like and features you don’t like about competitors sites. Communicate your needs for a high-quality, modestly designed site without bells and whistles.

When you initially decide to launch an online business, you should be familiar with internet basics. This will help you to start with the right devices available to be prosperous. To assist and reach your prospective clients, the first you should is select an impressive unique name and then register it as your internet domain. You will also need to provide a detailed description about your products and services. Internet users are constantly increasing in numbers and therefore, you need to have an effective web presence to impress your clients. So you need to be aware of the latest trends in websites, and have a team of skilled and expertise web designers to design your site as well as maintain as need with web trends.

Web hosting is merely a process by which you place your website with a company who can use their server to maintain the site. Web Hosting offers a place to run your website online.

The hosting service may range from free services that you run yourself on your own server. One of the varieties of hosting is unmanaged hosting which is normally used by the large corporations, hosting their own servers by taking software updates, hardware maintenance into consideration cautiously. There’s also an option that you can pay anywhere from two dollars to two hundred dollars per month to a company who can store your domain on its server. This type of paid hosting service is best for the website owner who possesses online business but does not want to maintain the individual server by themselves.

Choosing a Reliable web hosting company is vital for serious business clients who need their web sites to be fully-functional and their domains accessible at all times. These businesses could be any online industry, be it bank, financial institutes, railway and flight online booking sites or even ecommerce sites. Only with help of reliable web hosting can you maintain the highest level of security for discreet user transaction on any website. All ecommerce websites are integrated with payment gateways and if your web hosting is not secure or reliable then anyone can hack your site and you can lose essential online cash flows.

If your website requires on-line purchasing of products or services, you will require a web hosting which allows you to operate e-commerce solutions. If you don’t have any experience, you may have a team of IT professionals on call any time to maintain and manage the site.

Before you opt for a cheap web hosting package, make sure what kind of website you are planning to design? Which programming language you use while designing your web? And other requirements according to the customers needs. All of these things need to be considered before choosing a web hosting package.

Web hosting Faqs

1. What is Web hosting?

Web Hosting is a service that helps you bring your website Live and usable by all. Only making a website is not enough we need to host it with a web hosting service provider to make it available on the internet.

2. How do I set up my website with hosting?

To set up your website online, you will need to select a hosting package and upload your files to there servers. The tech support will walk you through every step of the way.

Many e-business experts feel that Search Engine Optimization (SEO) is actually more critical than web content to companies looking to exploit the web for business. If no one can find your site, it most certainly will reduce the effectiveness of even the best content, graphics, attractiveness and products offered. Our SEO specialists will get you on the first page of Google, Yahoo, MSN and dozens of the worlds most popular search engines. Get more eyeballs looking at your site and get more leads and business for your company.

85% of all web traffic comes from the listings of the top 10 search engines. Our SEO team will get you to page one.
We use the most progressive programs of optimization available on the market today.
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Higher placement on the top search engines = increased web traffic = more new customers!
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If you are new to building websites, try not to get too hung up on creating fancy intro pages, flash or other gimmicky design tricks to interest your viewers. People search the internet almost exclusively for one thing: information.

I see so many new webmasters worry so much about creating a wonderful design for their site that they lose sight of the most important part of creating a website, which is content.

Now, don’t get me wrong, a good site design is absolutely essential to a successful website. But there is a difference between a good, solid site design and one that is unnecessarily busy.

So what should you be concerned about when it comes to web design? Have you ever heard the phrase, “less is more?” This holds true for good web design. You want the viewer to be able to “see” your content, not be distracted by flashing banners and graphics.

A good website should load quickly. If your site loads too slowly because it is image heavy or running complex animations, you run the risk of losing your viewer before your page even loads. Most viewers won’t wait more than a few seconds for a page to load so a quick load time is essential.

Your site should be easy to read, with enough open space so that the viewer can stay focused on your content. Keep your text/background colors complimentary, contrasting enough to be easy to read, but not glaring.

Site navigation is crucial. Statistics have shown that left side navigation is the most user friendly for the majority of people, so ideally you should have your navigation bar on the left.

Never send your viewer on a dead end. There should be a link back to the previous page and/or the home page at the end of each page. Place other relevant links to other pages on your site at the bottom of each page.

Images should be relevant and quick loading. Before adding any kind of graphic to your website, ask yourself, “Is it relevant to the content of the page?” Your graphic images should enhance your message, not distract from it.

I am not saying you should avoid adding images to your site. Can you imagine a successful travel site without pictures? It would last long. What I am saying is that any images you add should be on topic and help convey the information on your site.
Source: EzineArticles