When you take your business online, you are choosing to distribute your product line or services to the world. It is essential to make sure that your website is welcoming and gives visitors all of the information that they would require if they were in the market for your goods or services. If a person encounters a website that looks as if the information will be difficult to find or a site that is difficult to read due to the color scheme or various other reasons, that person will move on to another site containing the same or similar information. You will want potential customers to stay on your website.
One of the most important parts of web design is the layout of your page. The main page will be the page that most people will encounter first when visiting your website. This page should most importantly let people know what your company is and give a general explanation of what you have to offer the consumer. The main page will also contain links that will take visitors to other parts of your website that they will find relevant to the information they are seeking. Cluttering your main page with too much information is one of the most fatal flaws in web design.
Another important aspect of your webpage is making sure that it is easily found. Search engines have a process in which they frequently scan information all across the internet and collect information for their search results. This process is basically looking for what each webpage is about so that when internet users utilize the search, they will find exactly what they are looking for. Filling your webpage with content that is specifically designed to catch the attention of these search engines is extremely important.
A third aspect of web design that can make your webpage a success or a failure is ease of use. Many internet users want a site where they can find what they need quickly and without having to follow too many links. They want to easily see what you have to offer and be able to easily find your products, services or other information. If it takes a user too long to find what they want, they will most likely move on to another webpage that may be more user friendly than yours. Drawing visitors to your website is only the first part of having a successful site. You want visitors to stay at your site and find what they are looking for.
Your webpage is your face to the world. Every person that visits your website will receive a first impression that will either cause them to look elsewhere or they will return to your site again and again.
Source: EzineArticles
